New Need For Speed SHIFT video

EA’s latest video from their upcoming Need For Speed SHIFT focuses on the game’s new “driver profile” system. Comprised from a variety of categories, a gamer’s driver profile reflects who they are when they hit the track.

The four components which define a player’s driver profile are:
1) Personality - a player’s driving style determines whether they are an aggressive or precise driver.
2) Success - as in every race, the ultimate goal is to finish at the top of the podium.
3) Profile points - every car passed, every corner mastered, every opponent taken out generates profile points.
4) Badges - these unique icons bring individuality and style to each player’s driver profile, as each player races and completes top achievements.

More than just a traditional stat-tracker, a player’s driver profile determines specific challenges, creates rivalries and even unlocks new rides and customizations. The result: gamers develop their driver’s skills in every race regardless of what position they’re in, enhancing both the single player and online multiplayer experiences.

“The new driver profile feature in Need for Speed SHIFT gives players full control of how they progress through game,” said Patrick Soderlund, Senior Vice President of EA Games Europe. “In SHIFT, how you drive is who you are behind the wheel.”

For a taste of what the NFS SHIFT driver profile is all about, be sure to check out the video below.