Rockstar Announces Gamestop Partnership

Rockstar announced today an exclusive partnership with Gamestop to offer exclusive in-game content for consumers who pre-order Red Dead Redemption either in a Gamestop store or on Gamestop.com.  For the first time ever, consumers will have the power to vote for their choice of three in-game outfit challenges as their exclusive pre-order bonus on the Gamestop’s website.

Players can vote to choose an outfit that will be earned by completing a unique set of in-game challenges.  Once the challenges are completed and the outfit is unlocked, the outfit will uniquely affect how the surrounding world responds to the game’s protagonist, John Marston.  We’ll be sure to report on more details as Rockstar releases them.

“We’re privileged to have fans that are just as passionate about our games as we are,” said Alex Moulle-Berteaux, head of marketing for Rockstar Games.  “Having fans choose their own pre-order bonus is a unique way to let them be a part of Red Dead Redemption.”