• Sony has announced today the debut of the Music Unlimited service for the Playstation Vita.  With a global library of 15 million licensed songs from all of the major labels, leading independent labels and major publishers worldwide, the Music Unlimited service offers users convenient access to the entire music catalog and millions of other tracks on a wide range of mobile and in-home devices, anytime they want it.

    New to the service and featured on the PS Vita system, users can cache playlists and channels letting them listen to music even when a 3G or Wi-Fi connection isn’t available, or when they want to conserve battery life or curb data usage.  Additionally, the device’s vibrant five-inch, high definition OLED touch screen makes it easy to navigate menus and search for music with the tap or swipe of a finger.

    “PS Vita’s incredible processing power and media capabilities enabled us to offer a powerful mobile listening entertainment experience to consumers, giving them access to the music they want wherever they are,” said Tim Schaaff, President of Sony Network Entertainment.  “Adding PS Vita to Sony Entertainment Network’s ecosystem gives users another choice of where and how to access their games, music and video, offering a truly personalized entertainment experience.”

    The Music Unlimited Basic plan provides ultimate convenience to enjoy your owned music and ad-free radio Channels at a value price.  Use Music Sync to match songs and playlists from a PC to your personal cloud library and access across all enabled devices.  Channels are categorized by genre, era and mood.

    The Music Unlimited Premium plan is ideal for music lovers who want full control of the entire Music Unlimited collection, including premium channels and on demand access to millions of songs in the catalog.  New subscribers are welcome to try 30 days free of the Premium plan and can visit http://www.munlimited.com/ for further details.

    Among the latest features for both plans and available on the Music Unlimited PS3, the PS Vita system, and PC applications, “My Channels,” gives users ultimate control by building custom radio stations based on their favorite artists.  Simply type in the name of the artist and a new station is populated with songs from that artist and others similar in style.

    By studying users’ listening habits, incorporating their ‘like/dislike’ song ratings, analyzing their existing music collections and more, the Music Unlimited service adapts to users’ music preferences and constantly tailors music channels to offer the most compatible and enjoyable list of songs.  The more a user listens, the more uniquely personalized the music channels become.

    What do you think about this announcement?  Will you use this service with your Playstation Vita?

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