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    Valve recently announced that they will starting a $25 million dollar consumer advertising plan for its upcoming title, Left 4 Dead 2.

    “Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history,” said Gabe Newell, president of Valve. “Left 4 Dead 2 has consistently run at 300% of Left 4 Dead’s numbers.”

    “We’ll be supporting Left 4 Dead 2’s launch with a $25 million campaign,” said Doug Lombardi, Valve’s vice-president of Marketing. “Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company’s history, and we’re still over a month out from shipping.”

    In the U.S. the campaign will include Monday Night Football and UFC broadcasts, roadside billboards and popular lifestyle and gaming sites. This year’s European plan is also more aggressive than last year’s, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.

    “Left 4 Dead 2 is expected to once again exceed everyone’s expectations and be an industry best title on PC and XBox360 for the year,” said David DeMartini, General Manager of EA Partners. “With Left 4 Dead and now Left 4 Dead 2, Valve has created one of today’s most compelling video game experiences and leading entertainment franchises.”

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