Activision has announced that fans will determine which Sprint Cup Series Driver will adorn the cover of the upcoming Nascar The Game: Inside Line in the “Drive for the Cover” campaign that launches today. The campaign lets NASCAR fans vote in a bracketed tournament that will be hosted entirely on NASCAR The Game’s Facebook page, and can be easily accessed at NASCARTheGame.com/Vote. Voting opens today as the virtual race for the cover begins on Facebook, where fans will vote for their favorite drivers up to one time per day. The campaign will be like no other as the voting will be featured on each driver’s Facebook page as well as their teams’ and participating sponsors’ Facebook pages. The four-round, seven-week tournament, will target NASCAR fans and avid gamers to have a voice in the selection of a cover driver for the latest NASCAR video game title. Drivers who advance to the next round will be announced the Monday after voting closes: MAY 24 – Voting Opens (32 drivers) JUNE 10 – First Round Closes (16 drivers) JUNE 17 – Second Round Closes (8 drivers) JUNE 24 – Third Round Closes (4 drivers) JUNE 30 – Fourth Round Closes (2 drivers) JULY 15 – Final Round Closes (Champion) Check out the trailer that was released to accompany this announcement and tell us what you think below.