Electronic Arts revealed Need for Speed Hot Pursuit during their press conference last during E3. Â The trailer seemed to impress all of the media that was in attendance and once it was revealed that Criterion was the development team, cheers erupted from the audience. Â Launching in November 2010, Need for Speed Hot Pursuit brings the franchise back to its roots with intense cops vs racer chases. Â Criterion also ups the ante with the introduction of an all-new online network called Need for Speed Autolog where players compare racing stats and automatically get personalized gameplay recommendations from their friends – a feature that is poised to transform online racing for the connected generation. Need for Speed Hot PursuitÂ players will experience the thrill of the chase and the rush of the escape as they play through full careers as both a cop and a racer â€“ solo or connected. The high speed bursts and heart-stopping getaways are all connected viaÂ Need for Speed Autolog. This network not only connects friends for epic head-to head pursuits and races, but also enables players to compare performances and stats, thereby setting the stage for the ultimate in social competition. Craig Sullivan, Creative Director of the game said, â€œAt Criterion, weâ€™ve been playingÂ Need for Speed since it was first introduced on 3DO. We are honored and excited by the opportunity to reinvent the franchise for todayâ€™s connected audience. Our goal has been to create cops vs. racers pursuits that are so fun, fast and exciting it really brings to life the adrenaline and intensity of the high speed cop pursuit experience with your friendsâ€. Check out the reveal trailer below and tell us what you think.