E3 offered everyone who has yet to own an Xbox 360 or wants to update their existing console an irresistible new reason to jump in. Alongside the spectacular line-up of titles for its highly anticipated next Xbox entertainment system, Xbox One, Microsoft unveiled a fresh and exciting new design for Xbox 360. Shipping today to retailers across the U.K., Ireland, U.S., Canada and Australia, the new Xbox 360 will continue to roll out worldwide across all Xbox regions over the coming months, extending the life cycle and legacy of the celebrated console that has already sold 76 million units worldwide and has been the best-selling console in the U.S. for the past 28 months. Sporting a sleek and stylish new design that resembles the Xbox One brand elements, the new Xbox 360 brings together a similar look and feel across the entire family of Xbox products. The new Xbox 360 appears stunning wherever it fits in the home and offers great performance. It is available in multiple value-packed editions for the same great prices as the existing console: £149.99 UK estimated retail price (ERP1) for the 4GB console, and £199.99 ERP1 for the 250GB edition. “Xbox 360 offers unrivalled value — with more great games, an Xbox Live community with 48 million members, and a compelling line-up of apps, sports, movies, TV shows and music,” said Yusuf Mehdi, chief marketing and strategy officer, Interactive Entertainment Business, Microsoft. “We’ve taken all we have learned these past eight years and engineered a new Xbox 360 console that is elegant and accessible to anyone. There’s never been a better time to experience everything Xbox 360 has to offer.” As a message of thanks to the millions of Xbox fans around the world for their passion and loyalty, Microsoft announced that every qualifying Xbox Live Gold member new or existing will receive, at no additional charge, two Xbox 360 games per month starting 1st July until 31st December 2013, including popular titles like “Halo 3” and “Assassin’s Creed II.” And to celebrate E3 in the month of June, Xbox Live Gold subscribers will have access to “Fable III” at no additional charge.3 In addition, for a limited time gamers can get a Day One 12-month Xbox Live Gold membership and play “Killer Instinct: Round One,” with the exclusive Shadow Jago character, on Xbox One. Players will also receive a commemorative Day One membership card. The world’s brightest creators are continuing to bring imaginative new titles to Xbox 360, which leads the games industry with more than 4,500 titles and 48 million Xbox Live members. At Microsoft’s E3 press briefing, acclaimed developer Wargaming.net announced that a new instalment of one of the world’s most popular action games, “World of Tanks: Xbox 360 Edition” is coming exclusively to Xbox 360 later this year, bringing the franchise to a console platform for the first time. Custom-built for Xbox 360, “World of Tanks: Xbox 360 Edition” is a global, online, multiplayer phenomenon dedicated to tank warfare in the mid-20th century. Players will command some of history’s most powerful tanks and experience intense combat where the excitement of battle is enhanced by working together with their tank platoons to win the fight. “World of Tanks: Xbox 360 Edition” will be available as a Free-to-Play with Gold title for Xbox Live members and a limited-time trial for all Xbox Live account holders.