Activision has revealed that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than one billion in retail sales worldwide, inclusive of toys and accessories — and the franchise reached this milestone in just 15 months.
In 2012, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys sold-out the top action figure lines in the U.S and Europe, including Beyblades, Star Wars and Transformers. Additionally, through January 2013, more than 100 million Skylanders toys have been sold at retail.
“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months4, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders Swap Force, which lets kids customize their own characters, bringing toys to life to a whole new level.”
Skylanders Swap Force lets Portal Masters reconfigure 16 special Swap Force characters into more than 250 unique combinations. Kids can mix and match characters’ powers and moves and then bring them to life in the game. In addition to the new Swap Force characters, the game features 32 core Skylanders characters (16 completely new Skylanders characters and 16 new versions of fan-favorite characters from previous games) and eight new LightCore characters.
Are you a fan of the Skylanders series? Will you be picking up Skylanders Swap Force later this year? Tell us what you think below.